How to start a podcast as a small local business owner?

How to start a podcast for local business

Beginning a podcast for your small business is an ideal approach to grow an audience for your brand.

Podcasting is an excellent method to practice better positioning for the brand too. You become an authority, a networker, and a promoter across the board. You control the positioning of how you need others to see you and your objectives.

Podcasting is simpler than you might suspect; however, the difference between an average podcast and an incredible podcast is miles apart. To get to “extraordinary”, you should invest energy, time and money; however, that doesn’t mean you need to begin that way!

Even though you might be a professional in your industry, maybe you are not exactly sure where, to begin with, regards to making your own podcast. To assist you with maintaining a strategic distance from common rookie blunders, we talked with specialists to get suggestions that what is the best method to start a podcast as a small local business owner.

Share a Unique Point of View

There are a lot of different business podcasts out there as of now. Like this, you must have something different and unique from others if you need yours to have a great impact. The most significant benefit of podcasting has been the chance to share the perspective of the business.

Listen to Podcasts of Others

One approach to guarantee that you could differentiate your podcast is by using a unique perspective along with keeping the track of the different trends in the business is to routinely listen to different podcasts.

Cautiously Consider Your Goals

Before launching a podcast, you likewise need to consider if it is even the right course for your business and its specific set of objectives. Consider what you’d like your podcast to achieve so you can truly shape a technique around those objectives.

Pick a Specific Podcast Format

There are a lot of various formats you can use for a podcast. You can have an interview-based show. You could pick a first-person storytelling technique. Or instead, you could go with something extremely innovative.

Make Sure You Can Deal with the Workload

Podcasting is somewhat tricky to work. So before focusing on it, make a real plan to deal with the workload and ensure it’s something that you can fit into your calendar.

Consider what it will take to make your show. Will you have to book guests routinely? What amount of editing would you like to do? How regularly would you like to release new episodes?


You needn’t bother with a professional studio with excessive equipment to record a podcast. All that is required is a tablet or PC, audio recording and editing software, and a top-notch microphone to record the audio.

Set the Scene

You can likewise make your podcast stand apart by utilizing audio gears aside from your own voice. Sound effects, compelling descriptions, background noise and music, can assist you with setting the real scene if the podcast is about something beyond a conversation you have recorded in your own studio.

Launch and Promote the Podcast

To produce buzz on the launch day, have a few episodes previously finished and uploaded. Announce the podcast launch ahead of time to the business network through social media and email. You need to build a group of people before you launch the podcast. To improve your odds of being seen and conceivably highlighted by iTunes, encourage new listeners to buy into your podcast and leave a review.

This is how you can start a podcast as a small business owner.

Sometimes with running a local business, and getting a lot of positive reviews you may find that you get some negative ones as well. And when you get them, you want to get rid of those negative reviews. But how? Read this article by to know how to remove negative reviews from your Yelp page and increase your rankings.